FUTURIUM

The campaign for the opening of the Futurium - the house of the future for Berlin.

How do we want to live?

Not only does the permanent Berlin-exhibition FUTURIUM answers this question, but so does 10 artists collaborating on this campaign.

Colorful, eye-catching and always different. That's exactly what the campaign and the different layouts with bright colors and an unseen grid layout wanted to show.

The artists enjoyed a free hand and were able to create their idea of "How do we want to live in the future?" for the FUTURIUM. This is exactly what makes the campaign so versatile and interesting.

We spread their visions of the future widely via out of home billboards, so that the city of Berlin became a gallery. This was accompanied by a cinema spot, many radio spots and social media ads.