PROUD TO SHARE
Global campaign for Car2go
At the heart of the brand campaign is a documentary project entitled #OurCar. To this end, people in 26 cities around the world were brought together who have already driven one and the same car from the car-sharing service provider.
This gave rise to the campaign motifs. The commercial sums up the claim "Proud To Share”.
Credits
Client Car2go
Agency Scholz & Friends Berlin
Creative Director Jörg Waschescio, Robert Krause
Creation Wulf Rechtacek, Leonardo Valadão, Maximilian Henschel, Agnieszka Kalwak, Lena Klockenbring, Erika Stuhl, Sandra Treisbach, Sandra Dölling, Ralf Schröder, Max Marohn, Sebastian Stelzer
Animation Erika Stuhl, Sandra Treisbach
Photographer Tino Pohlmann
Production Stink