
Puzzles celebrated a revival in 2020, that caught our attention.
Berlin puzzle motifs: these are glossy pictures of Alexander Platz, Bellevue Palace or the Reichstag. Where is the character, the art, the dirt, all the non-conformity and ultimately, the fun? No company stands for Berlin as much as the BVG. Together we convinced Ravensburger to release three real Berlin motifs: Subway Yellow, Tunnel Black and Tile Green. Star photographer Paul Ripke was responsible for the images and dedicated an entire vernissage to his work.
The result: a limited edition of real Berlin puzzles, the proceeds of which were donated entirely to the Kinderstiftung Kreuzberg.
ADC Winner





Credits
Client
BVG
Agency
GUD.Berlin
Team
Executive: Jens Grüner
Etat Director: Ben Klöden
Project management: Lina Berndt
Creative Director: Djuein-Uee Peng
Art Direction: Sandra Treisbach, Alejandro Marquez
Copywriter: Moritz Kuhn, André Rudolph, Lucas Machwitz
Fotograf: Paul Ripke