If you do so much yourself, you have to call it a day.

That's why we invented the Belohnbier for toom.

Like the whole project itself, the design of the beer should not come in the typical look of a beer, but also deal with the theme of do-it-yourself. For this, the fingerprints that a craftsman leaves on a bottle are combined with the typical design of toom's own brand, creating a look that is aimed squarely at the DIYers and do-it-yourselfers out there. The idea of the closure is there, of course, a detail what must not be missing. Only real to open with a 32mm open-end wrench.

And so that comes together what belongs together, we have spots, OoH, construction fences, POS,

radio spots and social media posts.